California Right of Publicity: Civil Code 3344 Guide
California’s statutory right of publicity, Civil Code section 3344, is one of the state’s best-known commercial identity protections. It applies when a person’s name, voice, signature, photograph, or likeness is knowingly used without consent on or in products, merchandise, or goods, or for advertising or selling goods or services. This statute often appears in cases involving advertising campaigns, social media promotions, product packaging, online marketing, and unauthorized endorsements. What Must Be Proven? A plaintiff suing under section 3344...
Continue reading